Streetwear Reviews

Robert asked:


Brooklyn-raised rapper Jay-Z has taken hip-hop’s entrepreneurial spirit to all new heights, parlaying success on the mic into a multi-million dollar business empire that includes a clothing line, nightclubs, film production, sports team management and much, much more.

Born Shawn Carter on December 4, 1968, Jay-Z was earning an education on the streets of New York before attending George Westinghouse High School with a number of future stars: The Notorious B.I.G. and Busta Rhymes. Of course, he wasn’t in school long. At an early age, Jay-Z started selling drugs to make ends meet. It’s a life he would recount again and again in his records.

Even as he dabbled in the drug game, Jay-Z always had his mind set on something greater, a way out of the Marcy Houses housing projects in his run down Bedford-Stuyvesant neighborhood. Rapping had always been a hobby, but it looked like a possible way out when he started earning a reputation as one of the better battle MC’s in New York. When his talents didn’t lead to a record deal, Jay-Z and a young up-and-coming music exec, Damon Dash, decided to take matters into their own hands, forming a record label of their own, Roc-A-Fella records.

The endeavor proved to be a success as Jay-Z first album, Reasonable Doubt, became one of the most critically acclaimed hip-hop albums of all time. Jay-Z and Dash sold a 50% stake Roc-A-Fella to Def Jam for $1.5 million.

Always looking to reinvest their earnings in an effort to grow their brand/business, Jay-Z and Dash formed the Rocawear clothing line in 1999. By the late 90s, the hip-hop clothing niche had already exploded. Competition was stiff. Still, Rocawear was a stand out and was one of the last brands standing once the hip-hop trend subsided. The label sells a wide range of urban inspired clothing: from men’s and women’s clothes, children’s clothing and other accessories. After a break with Dash, Jay-Z sold Rocawear to the Iconix Brand Group for $204 million.

Jay-Z’s success hasn’t stopped there. His recording career continues to flourish as he has sold more than 50 million albums worldwide. On top of that, he continues to reinvest in his most valuable asset, himself. He is co-owner of several successful nightspots called the 40/40 Club. He recently purchased partial ownership in the New Jersey Nets (with an eye to moving them to his hometown of Brooklyn, NY.) There’s no telling what the future will hold for Jay-Z, but one thing’s for sure - it will be bright.



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Christine Layug asked:


One of the most commonly used hip hop clothing line that the urban community uses is the rocawear fashion clothing line. The rocawear clothing line is considered to be the best choice among the urban community but where, when and who founded the rocawear clothing line is one of the most common thing that a rocawear fan will ask.

The rocawear is an urban clothing line that was founded in 1999 by Damon Dash, Kareem “Biggs” Burke and Jay-Z, which were also the head of the Roc-a-Fella Records, in which the rocawear got its name. Because of the popularity that the rocawear receives from the urban community, the rocawear has an annual sale of over $700 million.

The rocawear was so popular that the founders decided on expanding their clothing lines into rocawear children, rocawear juniors, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear sunglasses.

But popularity is not the only thing that the rocawear urban clothing line has to face, like any other famous clothing line, the rocawear also suffered some allegations. On January 17, 2007, allegations were made of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the garments from the department stores where this product was shipped. A representative of rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brands official website.

In March of 2007, Jay-Z sold the rights to the rocawear brand to Iconix Brand Group, a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries, for $204 million. Jay-Z still retained his stake in the company and will continue to oversee the marketing, licensing and product development.

After all of those allegations that the rocawear faced, the rocawear urban clothing line is still considered to be the best choice of clothing line for urban wear. For more information about the rocawear urban clothing line, then visit www.streetzwear.com.



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