Hip-Hop Jewelry Becoming Mainstream Fashion

March 21st, 2008 at 02:42am Under Jewelry

Greg Peterson asked:


When the first introduction of the “Rap” style hit the music industry, few would have predicted that the impact of “Hip-Hop” culture would go mainstream. But it definitely has done exactly that, as seen by the increasing number of celebrities showing off their “Bling-Bling”, the standard term for hip hop jewelry. The upsurge in popularity of this particular style of jewelry, owes its claim to fame to the recording artists whose reputation was built on sporting expensive, flashy rings, pendants and earrings. In fact, this term has become so widely used, that the Oxford Dictionary has included it, along with “jiggy” and “phat”. Credits for this term go the Hip-Hop artist B.G, who recorded a 1999 hit song that brought “Bling-Bling” as a popular catchphrase into the mainstream.

There is no doubt about the broad appeal of the hip-hop jewelry style, it plays well on our human desire to be seen and by extension, when you have “bling-bling” it also refers to obvious and appealing wealth. While hip-hop fashion, the distinctive style of dress originating from urban culture, is only one element of this lifestyle, the attention given to the jewelry of this movement has far outpaced that of the clothes.

But truth be told, the wearing of large, extravagant jewelry was popular with artists like Elvis Presley and Tom Jones, a long time before hip-hop became the current cultural phenomenon, but it has completely altered the jewelry market of today. Because fans want to emulate their favorite celebrities and jewelry has always been at the top of the list when it comes to making a big impression. In today’s age of instant information, the hip-hop jewelry scene changes as fast as the record chart hits and the reputation of many celebrities can be boosted or deflated by who is wearing the most fashionable “Bling-Bling”.

There is an abundance of designs to choose from when it comes to hip-hop jewelry, all made with one point in mind; to catch the eye and attract attention. “Bling-Bling” can be seen on celebrities when they appear in music videos, on the catwalk or on the red carpet. From the late-1990s, hip-hop artists began wearing platinum jewelry, adding more than a little flash to their marketing material. After platinum replaced gold as the most popular precious metal in hip-hop fashion, fans and artists began to compete to see who could wear the most outrageous “bling-bling” of platinum often with a dazzling display of diamonds. Hip-Hop performers began to take their bragging rights directly from who was wearing the most platinum jewelry.

Now with an ever growing community on the internet, the mainstream acceptance of hip-hop jewelry is confirmed. There are hip-hop jewelry web sites offering completely ‘iced-out’ bling-bling; rings, bracelets or watches, encrusted to the hilt with real or faux diamonds. And the latest money daze of hip-hop jewelry is the so-called ‘spinner’ watches and rings. The influence of hip-hop has even extended to the world of dentistry; platinum fronts are in demand, some going as far as to replace their own teeth with an entire mouthful of permanent platinum teeth. Others who have opted for a little more modest display have their dentists create platinum grills-removable metal jeweled teeth coverings.



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Rich and Famous People – Hip Hop Moguls

February 18th, 2008 at 10:53pm Under Music

Justin Maeston asked:


Robin Leech hosted a television show called “The Lifestyles of the Rich and Famous”. At the time, it was one of the hottest things on television. America is fixated on the lives of celebrities. This was the popularity fuel behind Robin Leech’s show. It gave average people a glimpse inside the homes of celebrity living. Now, there are 24 hour news channels and shows such as “The Fabulous Life Of” to keep that celebrity fixation going.

One aspect that is focused on when determining celebrity rankings is money. The more money a celebrity has, the more famous that individual is considered to be. Money is considered to be the key metric of celebrity. Who is making what? How it is being made? How it is being spent? These are the questions average America is asking of its celebrities.

Pop and rock musicians make the bulk of their money from record sales and concert tour earnings. Hip hop and rap musicians earn their money from presiding over empires that span far beyond that of just music. Many of the hottest hip hop artists oversee their own clothing line, run their own record labels and even run their own restaurants and bars. A select few even ink their image on everything from alcohol to books. Branding and cross promotions are the areas these individuals become experts at.

Hip hop artist Jay Z makes his money being chief executive of Def Jam Recordings. In addition to that, he has a clothing line called roccawear and records albums in his spare time. Worth 34 million, Jay Z spends that hard earned money purchasing a share of the New Jersey Nets. He also has a share in the 40/40 clubhouse franchise. He recently sold the clothing line for an estimated $204 million.

Like Jay Z, Sean “Puffy” Combs manages multiple projects often at the same time. He is currently worth $28 million. This comes from sales of his latest Bad Boy Worldwide album. It also comes from profit made on his hugely popular clothing line, Sean John clothing. He has a reality television program called “Making the Band” that is a huge success. For this fortune, Sean Combs has purchased several restaurants across the country. In the world of celebrity riches, there is no price too small, or too big.



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