Aadil Bandukwala asked:


Trend of wearing Jewellery is one of the most volatile trends in fashion streets. Recently Hip Hop Jewellery items gained momentum worldwide due to its attractive design, unique looks and low prices. Elder women, office going and even college going girls are mad these days because of the fever of this hip-hop jewellery.

When we look at the place of origin for new jewellery fashion trends we observe that film stars, models, and celebrities are the most important cause. The large fan following behind celebrities always want to look like them, they are not only eager to follow hair styles, and clothing but also their jewellery and personal gadgets. But it’s not possible for every fashion carving people, due to their different income range and economic status.

However, to solve this problem of common man, jewellery designer and manufacturers come up with option of hip hop jewellery. These jewellery products are generally made of low cost metal with several replica stones set on a single item. People who are mad behind fashion and show off are going with such kind of jewellery that results a boom in hip-hop jewellery market segment.

Quality conscious people or real jewellery lovers are still with original hallmarked jewellery items instead of hip-hop jewellery which are a favorite of fashion mad people. There is a very simple reason behind this. Most of the jewellery sales are dependent on either wedding and other celebration or special festivals or occasions throughout the year, when people buy jewellery for them of their loved ones. On such occasions people never go behind hip-hop jewellery because of the importance of situation as well as the sentiments which are being carried out with their jewellery products. For example, a couple who is getting engaged will never think of a replica engagement ring for the occasion, or a wife looking for an exclusive gift for her husband to present on their anniversary will never think of buying a hip hop style studded watch.

Therefore, the temporary fashion enthusiasm or blindness for hip hop jewellery cannot compete with original jewellery products. Although we cannot ignore the utility of hip-hop jewellery products for daily use, so the demand for such products will be there always. So, we can conclude that both the segments of jewellery products are different, their utility, and customers are different.

After all, “A Diamond is forever” and nothing can challenge the glow and beauty of diamond and diamond jewellery. It’ll be glowing like always, and day by day its glitter will attract more and more people.

Rivazge.com is an U.K. based Diamond jewellery manufacturer, engaged in production of high quality diamond jewellery. Diamond jewellery manufactured by Rivazge contains 100% certified diamonds. To know more about our products, visit: http://www.rivazge.com



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Greg Peterson asked:


When the first introduction of the “Rap” style hit the music industry, few would have predicted that the impact of “Hip-Hop” culture would go mainstream. But it definitely has done exactly that, as seen by the increasing number of celebrities showing off their “Bling-Bling”, the standard term for hip hop jewelry. The upsurge in popularity of this particular style of jewelry, owes its claim to fame to the recording artists whose reputation was built on sporting expensive, flashy rings, pendants and earrings. In fact, this term has become so widely used, that the Oxford Dictionary has included it, along with “jiggy” and “phat”. Credits for this term go the Hip-Hop artist B.G, who recorded a 1999 hit song that brought “Bling-Bling” as a popular catchphrase into the mainstream.

There is no doubt about the broad appeal of the hip-hop jewelry style, it plays well on our human desire to be seen and by extension, when you have “bling-bling” it also refers to obvious and appealing wealth. While hip-hop fashion, the distinctive style of dress originating from urban culture, is only one element of this lifestyle, the attention given to the jewelry of this movement has far outpaced that of the clothes.

But truth be told, the wearing of large, extravagant jewelry was popular with artists like Elvis Presley and Tom Jones, a long time before hip-hop became the current cultural phenomenon, but it has completely altered the jewelry market of today. Because fans want to emulate their favorite celebrities and jewelry has always been at the top of the list when it comes to making a big impression. In today’s age of instant information, the hip-hop jewelry scene changes as fast as the record chart hits and the reputation of many celebrities can be boosted or deflated by who is wearing the most fashionable “Bling-Bling”.

There is an abundance of designs to choose from when it comes to hip-hop jewelry, all made with one point in mind; to catch the eye and attract attention. “Bling-Bling” can be seen on celebrities when they appear in music videos, on the catwalk or on the red carpet. From the late-1990s, hip-hop artists began wearing platinum jewelry, adding more than a little flash to their marketing material. After platinum replaced gold as the most popular precious metal in hip-hop fashion, fans and artists began to compete to see who could wear the most outrageous “bling-bling” of platinum often with a dazzling display of diamonds. Hip-Hop performers began to take their bragging rights directly from who was wearing the most platinum jewelry.

Now with an ever growing community on the internet, the mainstream acceptance of hip-hop jewelry is confirmed. There are hip-hop jewelry web sites offering completely ‘iced-out’ bling-bling; rings, bracelets or watches, encrusted to the hilt with real or faux diamonds. And the latest money daze of hip-hop jewelry is the so-called ‘spinner’ watches and rings. The influence of hip-hop has even extended to the world of dentistry; platinum fronts are in demand, some going as far as to replace their own teeth with an entire mouthful of permanent platinum teeth. Others who have opted for a little more modest display have their dentists create platinum grills-removable metal jeweled teeth coverings.



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