Andrew Wang (Allurre) asked:


You’re probably looking at this article post because you’re either: The owner of a startup clothing line; A passionate marketer for a particular streetwear or urban clothing company or you are just hungry for knowledge.

Well, consider this article your golden nugget; an absolute food for thought. I’m about to share with you my secrets on achieving success inside today’s unforgiving fashion business. I will discuss you with you in detail, my step to step model I implemented to catapult my hip hop and streetwear clothing line LUXLIVIN “Livin that luxury” to global recognition.

So let’s get to it. Welcome to Part one of my personal guide to scoring “Streetwear successs. Firstly, I would like to start by thanking the internet, yes, the internet which I capitalized on to garner an international presence at such an unexpected rate. It is probably the most effective and cost efficient method towards not only building brand recognition globally, but to also sky rocket your sales volume, gain more business opportunities, diversify your network, and most importantly, save more time.

Before launching my own streetwear clothing line, I heavily scrutinized like Bathing Ape, Billionaire Boys Club, Crooks and castles, Supreme, Ed Hardy etc. They are all very prominent figures planted inside today’s clothing landscape.

You know what they all have in common? A strong brand image, value, and concept behind it. These brands all created and sold a “lifestyle”. Crooks and castles sold a story and theme. Whatever it was, their product and brand image all represented a part of people’s need. This triggered an inner desire to shell out a few, or even hundreds of dollars just to pop the tags of these famous brand products.

Today, brands which are traditionally more urban focused are working to blend elements of hip hop, streetwear, skate, surf, snowbrands together. Brands with such cross over appeal consists of L-R-G, Live Mechanics, and Troop.

My recommendation here in Part I would be to encourage all owners to consider internet marketing as a vital move, while setting sights on not just diversifying your product range, but also your brand image.

Andrew Wang is CEO, artist, producer, and designer of LUXLIVIN Entertainment; A Global Hip Hop Music and Streetwear Clothing Company. He also has years of experience in internet marketing, and is well-respected amongst the world’s caliber of young budding entrepreneurs today.

Check out the LUXLIVIN Hip Hop Music & Streetwear Clothing Movement at: http://www.luxlivinonline.com

You can also visit his Myspace profile page at: http://www.myspace.com/allurrespace



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